A small oval berry compared to the blueberry due to its skin color, the haskap has purple flesh and burgundy-colored juice. Its unique and complex taste is associated with black currant, blueberry and raspberry.
Harvested in early summer, it allows agricultural businesses to better distribute workload and revenue sources. Rich in antioxidants, fiber and vitamins, the haskap is not very susceptible to pests, which allows production with little or no inputs.